HubSpot Pricing vs Mautic: 5- and 10-Seat TCO Math

Start with HubSpot’s published rates, not a TCO label

HubSpot states that paid Sales Hub plans are priced per seat, with Starter accessed through Core Seats and Professional or Enterprise accessed through Sales Seats. HubSpot’s Sales Hub pricing page, fetched August 25, 2026, listed these monthly starting rates: Starter at $7 per seat, Professional at $90 per seat, and Enterprise at $150 per seat.

The word starting matters. The calculations below multiply those published rates by a chosen number of paid seats and by 12 months. They are transparent starting-rate seat-price subtotals, not quotes, invoices, or full TCO estimates.

Five paid seats: explicit starting-rate formulas

For a five-seat scenario, the arithmetic is:

• Starter: $7 per seat per month × 5 seats = $35 per month; $35 × 12 months = $420 per year at the starting rate (source fetched August 25, 2026).
• Professional: $90 per seat per month × 5 seats = $450 per month; $450 × 12 months = $5,400 per year at the starting rate (source fetched August 25, 2026).
• Enterprise: $150 per seat per month × 5 seats = $750 per month; $750 × 12 months = $9,000 per year at the starting rate (source fetched August 25, 2026).

These figures answer one narrow question: what does the published starting seat rate produce when multiplied across five seats for 12 months? They do not answer what a specific team will pay after its edition, term, services, and operating requirements are defined.

Ten paid seats: explicit starting-rate formulas

At ten paid seats, the same method gives:

• Starter: $7 per seat per month × 10 seats = $70 per month; $70 × 12 months = $840 per year at the starting rate (source fetched August 25, 2026).
• Professional: $90 per seat per month × 10 seats = $900 per month; $900 × 12 months = $10,800 per year at the starting rate (source fetched August 25, 2026).
• Enterprise: $150 per seat per month × 10 seats = $1,500 per month; $1,500 × 12 months = $18,000 per year at the starting rate (source fetched August 25, 2026).

Seat multiplication shows how this one subtotal changes with team size. It should remain a separate line in the worksheet so it is not mistaken for a complete ownership-cost conclusion.

Billing terms and onboarding sit outside the formulas

HubSpot’s published billing language adds context that a monthly-rate multiplication cannot capture by itself. Its pricing page identifies a monthly commitment option for Starter and an annual commitment when Professional is paid monthly, both fetched August 25, 2026. HubSpot’s catalog says Enterprise is billed annually and says that, for new customers after March 5, 2024, Starter, Professional, and Enterprise are priced per seat with no additional seat minimums; that catalog language was fetched August 25, 2026.

Onboarding is also outside these seat subtotals. HubSpot states that onboarding is required for Professional and Enterprise but is not required for Starter; the vendor’s Starter page was fetched August 25, 2026. Use HubSpot’s current quote for any applicable onboarding or service amounts rather than inserting an unverified figure.

Build the Mautic side from costs you can document

A useful Mautic comparison starts with the annual costs of the deployment you would actually operate. Record hosting and infrastructure, backups and monitoring, maintenance and administration, extensions, integrations and data work, training and support, and internal labor. If a category is shared with other systems, state the allocation method instead of silently assigning all or none of it.

The worksheet formula is: annual Mautic TCO = documented infrastructure + operations + extensions + integration and migration + training and support + internal labor. Keep those actual inputs beside the HubSpot starting-rate seat-price subtotal. That produces an auditable comparison without presenting either side as more complete than the evidence permits.

For teams already operating Mautic, Deal Flow uses a one-time purchasing model. That model description was checked against Deal Flow’s canonical pricing record, marketing/pricing.json, on August 25, 2026. It is a different worksheet input from a recurring seat subtotal, and the wider comparison should still include the operating costs your organization will actually carry.

This comparison is ours, prepared by DealFlowPlugin.com, and is not endorsed by HubSpot.

HubSpot sources fetched August 25, 2026

• Sales Hub pricing — starting rates, seat types, and payment and commitment labels.
• HubSpot Product and Services Catalog — edition names, per-seat language, seat-minimum language, and Enterprise billing.
• HubSpot Starter product page — onboarding language.

Competitor details were verified August 25, 2026 from HubSpot’s published pages. Rates and terms are perishable; fetch the current vendor pages and obtain a quote before making a purchase decision.